Organizing a successful conference or exhibition show is a monumental task. It takes planning and knowledge of the industry. Choosing halls and locations for the show is just the beginning. The date must also be a convenient one for attendees. A conference or business exhibition held during a major holiday will bring attendance numbers down. If there is a competing conference that has been well established for years being held at the same time, this will also spoil attendance. A wise organizer takes all these factors into account when setting up their event.
One of the more important aspects of having a successful event is attracting good exhibitors. Some of the newer shows and conferences attract them with discounts on booth space. In the modern world of business, money is a precious commodity. Offering to sell booth space for a discount helps keep the marketing budget healthy for the entire year. It is a good way to attract the important exhibitors that will draw crowds of customers as well as other vendors.
