While timing and location are important for conferences, executives want their family members to be comfortable when attending with them. This is often the only vacation an executive's family will get if their business is new or changing to fit a fast growing marketplace. Organizers have long recognized the need to make families welcome. They do their best to put activity and entertainment packages together for executive families. This can be the difference between an executive coming back the next year or choosing a different conference to attend.
Up-to-date information is important for conference and business show organizers. Knowing the demographics of their show attendees is important. They must put together a show that contains all the elements an executive looks for when attending. Organizers have learned how to use demographics well enough to please both the executive and their family members. While the executive attends the show, their family is busy being entertained in accordance with their ages and preferences.
Many families now prefer to stay active and family packages at executive conferences recognize this. Years ago, a family might be given discount tickets for fancy restaurants and theater shows or movie houses. Now, the same package might include horseback riding or walking tours of the city. Hotel bookings also tend to include a workout room as well as a pool for families to enjoy. Rather than giving tickets for free ice cream or sweets, tickets might be for a free yogurt or restaurant that features an extensive salad bar.
Attracting executives to an exhibition show or conference includes making sure their families feel welcome. Organizers choose hotels and entertainment packages that will please modern families. They recognize an unhappy or bored family member has plenty to say about how well they enjoyed the conference. Organizers want to keep the entire family happy and ensure they want to come back next year.
